Services Marketing of Ritz Carlton Assignment Example | Topics and Well Written Essays - 750 words

Services Marketing of Ritz Carlton - Assignment Example The standards of service offered are measured by the client or the customer’s experience. A customer or a client will look at a place where he is treated like a king of his time with all the attention from an unknown person accepting all his needs as his own and making the customer feel comfortable at the alien location. The important barriers to service are: Service is invisible that can only be felt. Service is providing experience irrespective of geography, culture, ethnicity, and traditions. Service is a global phenomenon but service providers vary with location. Thus each location has its own way of rendering the service according to the existing lifestyles of that region. Service includes effective communication irrespective of the region that creates another concern when dealing with people of a different horizon. Service providers need to adopt different pricing to brand themselves to target unique customers of different earning potential. Ambiance: A neat and tidy surrounding with pleasant fragrance creates a relaxing and welcoming ambiance in a service area whether in room, restaurant or at the lobby. A timely updating of the changing dynamic ambiance preferences will provide the repeated customer a chance to enjoy his stay Providing a new touch of experience with respect to taste, tradition, and ethnicity: A customer needs a unique experience with respect to ambiance either resembling the nativity or addressing a theme that exits a specific group.