During The Civil War, Our Country Was Split Into Two Parts,

During the Civil War, our country was split into two parts, the North and South, each having their separate strengths and weaknesses. The economy, military strategies, and attitudes were all factors that played in the result of the American Civil War. The country was torn between the views of the Union and the Confederacy, each fighting for what they believed to be right. It is considered a very important historical event that will always be marked in the nation’s history. The economy during the war was by far the most important role. The South’s departure from Congress allowed the North an opportunity to establish and dominate America’s industrial and economic future (Arrington). Production of goods such as coal, iron and steel, shoes,†¦show more content†¦The Confederacy had great wealth, but most were caught up in the slave economy (Arrington). A major problem was transportation of soldiers and civilians which was extremely difficult (â€Å"Strengths and Weaknesses†). They received support from European countries who supplied them with several warships, but Northerners convinced them to not recognize the Confederacy (Guelzo). The North had a great military advantage over the South. The commanding general Ulysses S. Grant used new steamships to keep a constant flow of soldiers, supplies, weapons, and materials against the South’s unprepared army (Arrington). The North controlled the Navy, and a blockade could easily suffocate the South (â€Å"Strengths and Weaknesses†). As a result, the Confederacy was undoubtedly unable to compete with the Union at sea. The North, however, had to conquer the unfamiliar landscape of the South. Civilians often directed armies along obscure roads not visible on maps (Davidson and Stoff 487). The South had a limited authority of central government making it very difficult to accomplish anything (Davidson and Stoff 488). They tried bringing political power to a single authority, but their attempt was unsuccessful. Many found it difficult to cooperate with officials of both the Confederacy and their own states and cities (Guelzo). The leaders of the armies also had a big impact on the war. Abraham LincolnShow MoreRelatedAmerican Identity And American Identity1350 Words   |  6 PagesEver since our ancestors began to migrate to this country, we have been in conflict with each other. Facing off against each other through slavery, the civil war, and even against the Harlem Renaissance. Although our country has gone through this turmoil and faced ethnic issues, our true identity shines through with our fight for freedom, the ability to create our own-and americas- path through american ingenuity even in times of great distress. Through the workings of Jackson Pollock, showingRead MoreThe Legacy Of The Civil War1508 Words   |  7 Pages620,000 Union and Confederate soldiers were massacred. In only four years America annihilated the number of American soldier s killed in all other wars combined. America experienced her first full scale house division. The people were in such confusion, Reconstruction Acts had to be used to bring the country back together. Civil War introduced a split country, breaks of states from the union, the South denying rights to emancipated slaves, improving the lifestyle for African Americans, death, and reconstructionRead MoreThe Assassination of Abraham Lincoln Essay913 Words   |  4 PagesAbraham Lincoln was the 16th president of the United States of America. He was elected into presidency on November 6, 1860. Many of the southern states were unsupportive of Lincoln becoming president because he had run on an anti-slavery platform. Lincoln being elected into presidency caused states such as South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana and Texas to split from the Union. In his inaugural address Lincoln proclaimed it was his duty to maintain the Union; a month laterRead MoreEssay On The Ca uses Of The Civil War936 Words   |  4 PagesThe Civil War, a groundbreaking war, between the Union and Confederacy was a war of uncompromising disagreements. The Civil War was a war fought in various places throughout the United States from 1861 to 1865. Over 237- named battles were fought and a couple famous ones being the â€Å"Battle of Fort Sumter†, and â€Å"Battle of Palmito Ranch†. The victory was for the Union, however there was a point in the Civil War where the Confederacy was winning which left the people astonished. The Civil war was causedRead MoreFrederick Douglass And President Lincoln1524 Words   |  7 Pagespersonality and political judgment would help him free slaves across the country. 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Also, in the beginning the great Roman Empire was not even a great power, justRead MoreThe United States And The Civil War1333 Words   |  6 PagesThe United States have been in many wars over 100 years. It has changed our country in many different ways. The United States have been successful in all the wars we have been in. I’m gone talk about my favorite wars. The first war I’m gone discuss is the Civil War. This was as they call it the bloodiest clash. The civil War began April 12, 1861 and lasted up until May 9, 1865. It was located in the Southern, Northern and the Western part of the United States. Seven southern laves states declaredRead MoreTaking a Look at the Cold War1243 Words   |  5 Pages The Cold war The cold war began in 1945 and last till 1990.It involved many nation but the two main opponents were the United States and the Union of Soviet Socialist Republics. The cold war was a conventional power struggle between the two greatest military powers of the age . However; the Cold War was a struggle for world influence between two ways of life. The conflict in ideologies between capitalism and communism resulted in one of the greatest conflicts of the twentieth century ². The ideologyRead MoreRhetorical Analysis Of John F. Kennedys Call To Action936 Words   |  4 PagesThe 1960’s was a period of America enriched of political and social tension that included issues regarding the Cold War, the Civil Rights Movement the Vietnam War, race, gender, the Vietnam war, and sexual orientation. During this era, the Baby Boomer generation sought out to challenge the status quo of the current government policy by protesting against these issues. From hippies to teddy boys, they oppos ed the existing conditions in the United States that have emerged as contentious reasons toRead MoreThe Link between Violent Video Games and Behavior1230 Words   |  5 PagesGet ready for another week of the Info Channel. Our topic for today, is South Asia. This is the channel that teaches you about the history, people, and fun facts of the world. We’ll be right back, after the commercial. Have you ever pondered about the unfairness in India? Have you ever heard of the caste system? The caste system is the categorization of social groups in India. The first cast is the Brahmin, consisting of people that have a job relating to religion such as priests. The next cast

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Organizational Behavior Mind Map Essay - 2511 Words

Organizational Behavior Mind Map In our Organization Behavior class we were asked to create a mind map incorporating all the important and relevant topics we have covered during the course, and how they relate with the other topics and fit in the bigger picture of organizational behavior as a subject. Whilst drawing my mind map, I realized that most of the relevant topics of OB really fall under 4 main branches – Organizational psychology, development, theory and human resources. I believe that these are the 4 most important aspects of OB simply because business is about people. All organizations comprise people; and the organization’s success (or lack of it) really depends on the interactions of the people within the organization, and†¦show more content†¦The social, political, technological, and economic environment around it and the community to which it belongs and affects also impact the organizational culture. These frames set the foundation for which the organization develops its own culture on. For a harmonious and smooth functioning organization, there needs to be congruence within this culture that is created. Hence, the values and beliefs, formal and informal systems, strategies, outcomes and thinking and characteristics of the organization need t o be aligned, and to fit with each other to create any form of congruence. What I have come to realize during this OB course is that congruence is an absolute necessity in any type of team or organization. Congruence enables consistency in what the beliefs of the organization are and the resulting actions taken by the organization, enabling the members to understand what to expect from the organization and the people working in it and also what is expected of them. The second main branch in my mind map is of organizational development. This branch has been included as every organization in today’s age looks to be what is known as a â€Å"learning organization†. A learning organization constantly looks for ways and means to improve itself. For improvement, very often change is necessary. A requirement for change can stem from fear, miscommunication, a lack of creativity or out-of-the-box thinking and a non-conducive work culture. However, a need for change canShow MoreRelatedTeam Culture And Scale. Introduction . In The Global Business1519 Words   |  7 Pagesorganizations have no other alternative to this. When any workforce is blended with people of various cultures naturally the difference of their dispositions, actions, mind-sets, pattern of dialogue etc. becomes visible. In this situation without minimizing difference among co-workers healthy working environment cannot be ensured. In this essay it will be discussed what expe ctations of a multicultural team’s members to met for working together. Hypothetical team Here the discussion will focus on a hypotheticalRead MoreThe Importance Of Self Concept And Cultural Intelligence1215 Words   |  5 Pagesstrengths, weaknesses, status, etc.; self-image. (1) Cultural Intelligence, noun, is a set of capabilities and skills that facilitate adaptation to diverse cultural situations and allow us to interpret unfamiliar behaviors and situations. (2) The question I will be reflecting upon in this essay is, â€Å"What roles do self-concept and cultural intelligence play in the effective management of conflicts?† Thesis Self-concept and cultural intelligence both have a very important role in managing conflicts.Read MoreThe Importance of Counseling Essay example1582 Words   |  7 Pagesthat their leader appreciates their efforts. Praising subordinates is a simple act that takes little time but will provide many benefits. 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Human population is constantly increasing and so are clients of a once best ratedRead MoreReflectiv e Essay on Pass2337 Words   |  10 Pageslifelong process.† Keeping all these in mind, the PASS module has arranged its courses accordingly and thus gave us the opportunity to go through various outdoor tasks in Buxton Residential, with the help of which we can analyze and assess our personality to work accordingly in an organization. Also, the indoor task of Poster Peer Assessment did the needful in understanding what team work is in an organizational background. The purpose of writing this essay is thus what we learn from this module andRead MoreStrategic Management16778 Words   |  68 Pagesand environments, thereby maximizing its potential for flowing with the environmental changes. This makes it possible to adjust accordingly as circumstances in the environment change. Swayne, Duncan and Ginter (2008) simply affirm that it is a road map that defines an organization’s direction and how to get where it is intended to go, and even provide the bearings of how tro get there with no hassles. History of Strategic Planning Swayne, Duncan and Ginter (2008) trace the concept ofRead MoreFuther5361 Words   |  22 Pagessettings. Decision making, strategic management, organizational performance, communication, and provider comparisons. Introduction This course is designed to be the capstone course for the Master of Health Services Administration degree. It assumes that the student is in the final semester of graduate work and has successfully completed course work in health issues and policy, health economics, financial management, organizational behavior, quantitative analysis, and health law. The title

Nationalism and Transnationalism in the Context of the...

Nationalism and Transnationalism In the context of the European Union (†¦) History says, ‘Don t hope On this side of the grave.’ But then, once in a lifetime The longed-for tidal wave Of justice can rise up, And hope and history rhyme. So hope for a great sea-change On the far side of revenge. Believe that a further shore Is reachable from here. Believe in miracles And cures and healing wells.... If there s fire on the mountain Or lightning and storm And a god speaks from the sky That means someone is hearing The outcry and the†¦show more content†¦Aims and objectives During the First and the Second World Wars Europe had to witness nationalist rivalries, which led the continent to the catastrophe. For many, those wars meant the beginning of the end of the European civilization. Others, a minority, drew from that the conclusion that the European capability to overcome aggressive nationalism which caused those tragedies, is achievable by adopting the idea of the united and peaceful continent as a common project.[6] That inspiration was to be insured by a share of common, European distinctiveness. However, this process implies the necessity to consider the impact of nationalism and the role of national states in a growing trend for a united Europe. As Anthony D. Smith predicts: The Europe of the future, if it should ever emerge, will be one of the mass identification and loyalty to the European ideal, alongside or even in place of national allegiances and identities, such that large numbers of the inhabitants of the European continent will not only consider themselves to be first and foremost ‘Europeans’ but will be prepared to make sacrifices for that ideal. [7] We can assume that a common European identity should construct a parallel between the Union’s institutions and the citizens, making them feel that the economic and administrative regulations of the Union are something that have to do with their rights and duties, with their identity. As theShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageswhat we choose to call centuries are almost invariably years of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades

American Revolution †Essay 12 Free Essays

Carly Zeravica American Revolution Essay Period 3 9/20/11 When did the American Revolution start? Some historians say that it began after the French and Indian War ended in 1763 and others say that it began when the colonists first came to North America in 1607. Regardless, the colonists achieved separation from the changeless ways in Britain and created new ideas for the â€Å"new world. † After years of ignorance from Britain, the colonies began to form their own identity as a whole. We will write a custom essay sample on American Revolution – Essay 12 or any similar topic only for you Order Now They now had a vision of their future, but were restrained in numerous ways by the British. However, the colonists refused to tolerate British limitations. The American Revolution was a product of colonial rejection to Britain’s attempts at taxation, legislation, and economic control. Britain’s triumph in the Seven Years’ War came with a price. Britain acquired a large amount of land from the defeated empires of France and Spain, accompanied by a large amount of debt. About half of this debt was a result of defending the American colonies. Therefore, the British government began taxing the colonies in order to pay off their substantial monetary obligation. Americans became infuriated, especially with officials such as Prime Minister George Grenville, who imposed The Sugar Act. This placed a tax on foreign sugar imported from the West Indies. The British viewed taxation as colonial compensation for protection. The Sugar Act excitement settled after the duty was lowered, but it was soon followed by more taxing. Charles Townshend, a British politician, influenced Parliament to pass the Townshend Acts. These acts placed an import tax on items such as glass, paper, and tea. Colonists rebelled once again, creating nonimportation agreements against the Townshend Acts. Although colonists were primarily angry with the tax on tea, they ignored the duties and began smuggling. Ultimately, taxation was a British effort to abuse the rights of the Americans. Taxes, along with Parliamentary legislations and economy, eventually built up, intensified, and led to the American Revolution. Throughout the seventeenth century, the American colonies argued with Britain about the level of freedom they deserved. Britain believed that the colonists had too much freedom, while they claimed there wasn’t enough. Britain took action by passing a series of laws and acts, restricting the thirteen colonies further. London government started their restrictions by issuing the Proclamation of 1763. This document stated that the colonists could not settle land beyond the Appalachian Mountains. The Proclamation was viewed as an â€Å"oppression† by Americans, particularly land speculators. They felt that their right to progress west was being taken from them, and were thoroughly angered at this. However, British government wouldn’t stop here. Until 1763, Navigation Laws were faintly enforced, allowing products to be shipped to the colonies without going through British vessels or the country itself. Then, Prime Minister George Grenville demanded that the British navy strictly impose the laws. The Americans wanted to have control of their â€Å"new world†, and saw no logic in confinement to British rule. Nonetheless, more policies were issued, including the infamous Intolerable Acts. These rules were placed on Massachusetts, Boston specifically, taking away the rights of the colonists living there. As a part of the Intolerable Acts, the Quebec Act was passed, expanding the Quebec borders to the Ohio River and granting French Canadians exclusive rights. Bitterness continued to brew in the colonies because these acts proved inequality within America. There was no colonial government whatsoever, and the British policies were strongly enforced. All that was left in the hands of the colonists was the growth of their economy, or so they thought. Wealth was power in the eyes of mercantilists, and wealth was determined by the amount of gold or silver a country possessed. The thirteen colonies were used essentially as a factory by London government, producing what was necessary to fulfill their mercantilist goals. They were solely meant to generate goods for Britain, who saw their aspiration to have an independent economy as a unrealistic. All gold and silver was going straight to Britain, and the Americans soon ran out of funds. Consequently, they were required to print and utilize paper currency. Parliament banned this, shutting down this step towards economic self-sufficiency. Colonial production was only beneficial to the mother country and when Americans grasped this, it was the inal straw of toleration. Upon departure from Britain in 1607, settlers were guaranteed the â€Å"rights of Englishmen†. Following their arrival, these promised rights were rapidly being taken away from Americans. As the colonies tried to stand on their own, Britain strived to maintain power. Restrictions and regulations began to infest the colonies, and quickly be came unbearable to the liberated Americans. Taking action against British smothering, the colonists revolted. The American Revolution was a product of colonial rejection to Britain’s attempts at taxation, legislation, and economic control. How to cite American Revolution – Essay 12, Essays

Hamlets procrastination and co Essay Example For Students

Hamlets procrastination and co Essay Hamlets Procrastination and CowardiceIn William Shakespeares play Hamlet, Hamlet is a loyal prince who vows to avenge his fathers murder. When Hamlet discovers the painful truth about his fathers death, he is left with feelings of hatred and resentment in his heart towards the murderer, Claudius. Although Hamlet is a very noble and sophisticated man, he struggles with the issue of avenging his fathers death. He swears his revenge will be quick, however, this is not the case. Since Hamlet is more into philosophizing than action, he thinks about his intention to kill Claudius. The more he thinks about his intention, the less he is able to execute it. The tragic flaw that Hamlet possesses is his inability to act. He vows that he is going to kill Claudius but backs out of it several times before the deed is actually done. Hamlets first sign of procrastination and lack of action begins to show through his character at the very beginning of the play. The ghost informs him about Claudius evil doings. Hamlet is prompt by replying: Haste me to knowt; that I, with wings as swift As meditation or the thoughts of love, May sweep to my revenge. (Shakespeare, p. 67) This passage shows how Hamlet decides to avenge his fathers death. In fact, he declares that he will be committed to nothing else but the revenge against Claudius: Ill wipe away all trivial fond records, All saws of books, all forms, all pressures past, That youth and observation copied there; And thy commandment all alone shall live Within the book and volume of my brain, Unmixd with baser matter: yes, by heaven! (Shakespeare, p. 69). At this point, there is no doubt present in Hamlets mind; he is determined to kill the King. His attitude soon changes when he realizes that he is plotting to commit treason and the enormous burden that comes along with that. He is scared. The reason for his first delay of action, according to Hamlet, is that he is doubting the existence of the ghost and whether it really was the spirit of his late father or just an evil spirit. Hamlets excuse for doubting the ghost is displayed in his actions; Be thou a spirit of health or goblin damnd, Bring with thee airs from heaven or blasts from hell, Be thy intents wicked or charitable, Thou comst in such a questionable shape (Shakespeare, p. 59). Because Hamlet doubts the ghost, he cannot and does not kill the King at this point in the play. Time continues to pass by as Hamlet is indecisive. The conviction and determined attitude that Hamlet possessed earlier has now been lost and his procrastination becomes quite evident. He engages in meaningless activities, such as conducting small talk with Rosencrantz and Guildenstern. He starts to argue points to ridiculous lengths by saying things such as, Then are our beggars bodies, and our monarchs and outstretched heroes the beggars shadows (Shakespeare, p. 109). He is asking meaningless and absurd questions. Hamlet realizes his lack of action and knows that Claudius should already be dead. Again, he swears he will kill the King: I should have fatted all the region kites With this slaves offal. Bloody, bawdy villain! Remorseless, treacherous, lecherous, kindless, villain! O vengeance! (Shakespeare, p. 125) However, this determined attitude fades and he begins to think about the murder some more. Hamlet now feels that he needs more substantial proof of the Kings guilt before he can take action. He puts on a play which delays any action from happening. When Claudius storms off during the play, Hamlet is reassured of the Kings guilt. Capital Punishment Essay Introduction Hamlet becomes enraged because he knows the truth now. The days turn into weeks since Hamlet first learned of his fathers murder. Hamlet gets the perfect opportunity to kill the King, yet he still does not take it. Because of Hamlets new proof of Claudiuss guilt and his now blood-thirsty mood, he acts as though he is ready to kill Claudius and will take any chance he gets to do so. The king is kneeling down to pray. Hamlet draws his sword but feels that this is still not the right .

Leading Organizational Change Change Agents

Questions: 1. Develop at least four (4) realistic assumptions that you can add to the issues and problems expressed. These might typically be related to management, change processes, managerial information systems, technology, competitors, Customers and so on. Use at least two (2) sentences to describe each assumption.2. In reference to the classic article by Larry Greiner (Reading 10), explain what is happening between growth and change at WMC. Compare this with what Malhotra and Hinings (Reading 9) indicate about continuity and change.3. How does the problem statement for WMC resemble what Gersick (Reading 6) indicates about a systems deep structure (see also Hayes (2014) Chapter 3)? What consistencies exist between the facts in WMC and the descriptions of deep structure by Gersick? 4. In reference to the article by Dailey and Browning (Reading 4; see also Module 1), explain why narratives and storytelling were useful to the company.5. Refer to Hayes (2014), Chapter 6, under the heading Colla borative Modes of Intervening, which two or more of these modes might change agents in WMC use and why? Who are the change agents in WMC if change occurs? 6. Given the Typology of Organisational Change (see Hayes (2014), Chapter 3), which typology may best describe the approach that WMC might adopt? Answers: Relationship Between Change Readiness and Change Agents This particular case study has provided an in-depth understanding on how WMC has made innumerable changes within the organizational business for rendering the success in the current market. From the case scenario, it has been observed that the attrition rate of the organization is rising rapidly. Due to the increased rate of competition, the business organization is facing innumerable difficulties for maintaining their market share. In order to regain the trust of customers and crate market demand, WMC has decided to implement change management at the workplace with the help of which the performance level of the employees can be improved. The aspects change managements enables the business organization like WMC innovative business strategies and policies as well for improving the entire operational practices. After implementing change management with the process of business, the organization like WMC is able to implement advanced technology for reducing the product cost. The importan ce of advanced technology is undeniable as this particular process enables the business organization to provide more products and services in limited time range. Rafferty et al. (2013)) opined that change readiness is the appreciation or beliefs that employees intend to perceive when organization decides to implement change management process at the workplace. Before, implementing change management at the workplace, the impact of employee readiness may be positive or negative. Before implementing the change process at the workplace, employees tend to show their confused attitudes. The changes that are going to be occurred at the workplace may not be in favor of the employees. As a result, the employees may have to suffer immensely after the implementation of new business strategy. On the other hand, change initiation is the systematic procedure with the help of which employees tend to show their intense initiative for implementing change management at the workplace. Therefore, both the overarching concept change readiness and change management are inseparably related to each other. Change readiness would be effective only when the employees w ould show their interest on change initiation. In a word, if change readiness can be considered as the cause, change initiation is the effect (Mcfillen et al., 2013). Employees would show their interest in change initiation only when the change readiness is completely effective for the employees. In case of WMC, the result is quite negative. The organization being large fails to create a positive impact on the organization. After the implementation of change management, a large number of employees have decided to leave the organization. As a result, the rate of employee turnover has been raised innumerably. Cumming and Worley (2014) stated that WMC was not successful identifying the positive impact of change readiness. Before, implementing change management within the business process the business experts of WMC could make an effective interaction with the employees in order to know the perception in which the employees belong. Implementation Readiness In order to implement change management within the process of business organization has to maintain appropriate leadership style along with proper direction. As a result, the employees would like to share their opinion on whether they are flexible with the change management or not. WMC is facing innumerable difficulties from the low cost products. As a result, the organization needs to implement new business strategy and policy in order to regain the trust of people. In this kind of situation, change management would help the organization for drawing the attention of customers. Without following a proper leadership style, the business experts would never be able to make an effective communication with the employees in order to collect their feedback. Figure 1: Implementing Change for WMC (Source: Hayes, 2014) Change implementation is highly depend on some of the major factors that include internal resources of the organization, employee behavior, availability of organizational system and control, the availability of technology, the financial ability of the organization and so many. Based on the organizational resources, the business experts can decided whether they would be able to bear the cost of change management (Hayesc, 2014). On the other hand, it is undeniable that success of a business organization is highly dependent on the performance of employees. Therefore, before implementing new business strategy and policy, the business experts have to make a collective decision on how the employees are flexible with change readiness process. Based on the employee feedback and behavior, the organization should decide whether the change management should be implemented or not. In addition, the organization should have the financial stability as well based on which the organization would be able to bear the cost of new business strategies and policies. At the same time, risk management control analysis is equally important for implementing any new business strategy at the workplace. With the help of risk control program, the business exerts have the chance to implement alternative strategy and policy if the change management procedure fails to draw the attention of customers as well as employees both. WMC should focus on appropriate implementation scheme and development with the help of which the business experts can give equal priority and response on several factors such as resources, technologies, psychology and behavior. Implementation readiness is ensured only when it has the ability to manage four primary factors that include culture and resources, effective process, policies and operation system. Without the existence of effective cultures and resources, the organization would never be able to implement change management at the workplace. WMC is the brightest example of it. This particular company fails to manage change at the workplace. The business experts of this particular organization have not received supportive behavior from the employees. WMC is large and wide where several numbers of employees from various geographical boundaries like to work within the business organization (Pieterse, Canie and Homan, 2012). Large number of barriers takes place at the workplace among which communication barriers, cultural barriers, psychological barriers, religious barriers are one of the most prominent. In this kind of situation, employees from numerous backgrounds failed to show their co-operation at t he workplace. As a result, the primary aim of change management process became failed. Open System Diagram Open System diagram for WMC has been provided below. With the help of this particular diagram, an effective analysis has been evaluated on three consecutive factors that include inputs, transform and output. Figure 2: Open System Diagram (Source: Hayes, 2014) Input: People: Input implies the efforts that the business managers can provide towards the employees for receiving effective service process on behalf of the employees. Motivational factors are highly important for getting good performance from the employees. Implementation of effective leadership style is one of the most appropriate factors with the help of which employees show their interest for performing well (Rafferty et al. 2013). The employees of WMC need that motivational factors with the help of which the employees can perform well in order to reach the business goal. Motivation and Training: In order to receive good performance from the employees, organization like WMC can provide an effective professional training to the employees in order to make them more skillful and competent. On the other hand, competency brings confidence and motivation towards the performance. Funding: Before implementing change management with the help of advanced technology, the organization such as WMC has to raise sufficient funds, based on which the company becomes successful to bear the cost. Transformation: Organizations Structure: Organizational structure implies the infrastructure, external and internal resources based on which the success of business is highly dependent. Before, implementing new business strategy and policy, the company like WMC has to be concerned about the structure so that the business experts can provide necessary equipments for improving the process of management. Organizational Culture: After implementing the change management, WMC should change the organizational cultures and values at the same time. Based on the current trends of market the managers have to implement business strategy. Therefore, organizational culture should also be amended as per the implementation of business strategy. Processes: The entire process of business should be changed after the implementation of change management. The employees would like to maintain different organizational culture and behavior after the entrance of new business policy. At the same time, the process of communication mode should be changed as well after the implementation of change management process (Schiavone and Smolla, 2013). WMC should follow these aspects within their business process as well in order to gain the trust of people. Therefore, this particular aspect is a serious matter of consideration based on which companies can build organizational image and reputation. Output: The cause of effective inputs and the systematic transformation is the ultimate cause of an appropriate output. If employees become motivate from the guidance of an eminent leader, the employees would be able to provide quality products as well as services (Barratt, 2004). WMC is not exceptional to that. In addition, employees would like to accept innovative culture at the same time. Based on the output provided by the employees, the organization gets effective feedback from the customers. The primary vision of every business organization like WMC is to satisfy the needs and demands of customers. Kotters Integrative Model of Organizational Dynamics As per the integrative model of Kotters change is constituted with six primary components that include employees and tangible assets, organizations structure and operating systems, goals and strategies, external environment, technology; techniques and methods used, and social factors; culture. Figure 3: Kotters Integrative model of organizational dynamics (Source: Hayes, 2014) While fulfilling all the elements of Kotters companies have to go through some of the necessary organizational processes that include communication style, decision-making style, effective leadership style, producing effective products and service and so many (Ali and Lai, 2016). Following this particular model, it has been observed that when WMC started implementing innovative business strategies and policies, some of the major competitors equally want to change their strategies as well in order to become a serious market threat. Before, implementing an effective business strategy and policy WMC can maintain a market research in order to know the competitors new strategies and policies. For an example, in order to become a serious market threat for the competitors WMC can reduce the cost of product in order to draw the attention of low cost customers (Pugh, 2016). As a result, the range of target market would be high automatically. As it is a new market, WMC must utilize its resource s effectively for ensuring least fall at the initial stages. For instance, by reducing the production, changing the target customers and reducing the prices and adopting the pull production the market demand can be raised demand as expected by the Mira and Ryan. The medium term has provided an in-depth overview on how the ability of the company is decided to maintain integrity inside and outside the business organization. As per the point of view of this particular model it has been observed that company should implement organizational strategy and policy as per the company resources and financial growth. For an example, due to the lack of fund the company like WMC fails to implement trained and competent human resource managers who would be able to make an effective communication with the employees for resolving the issues. At the same time, it is also undeniable that without the implementation of advanced technology the company would never be able to keep a constant record over the entire process of business. In long-term process, it is evident that the company after implementing innovative equipment within the business process has to think about the external factors. For en example, implementation of advanced technology is not the ultimate responsibility of business experts such as WMC. The human resource managers have to hire professional candidates who are flexible enough with the changing process of technology. On the other hand, in case of customer service department, the customers service executives have to be very much efficient in communication skill with the help of which the customers do not have to face any kind of linguistic barriers for communicating with the service providers (Lozano, Ceulemans and Seatter, 2015). At the same time, it is undeniable that the executives should be flexible with both verbal and non-verbal communication so that people from various cultures and backgrounds can show their interest for using the products and services of WMC. Reference List: Ali, N. and Lai, R., 2016. A method of requirements change management for global software development.Information and Software Technology,70, pp.49-67. Barratt, M., 2004. Understanding the meaning of collaboration in the supply chain.Supply Chain Management: an international journal,9(1), pp.30-42. Cumming, T G Worley, C G 2014, Organization Development and Change, Cengage Learning, Stamford. Hayes, J 2014, The Theory and Practice of Change Management, Palgrave Macmillan, New York. Lozano, R., Ceulemans, K. and Seatter, C.S., 2015. Teaching organisational change management for sustainability: designing and delivering a course at the University of Leeds to better prepare future sustainability change agents.Journal of Cleaner Production,106, pp.205-215. Mcfillen, JM, O'Neil, DA, Balzer, WK Varney, GH 2013, 'Organizational Diagnosis: An Evidence-based Approach', Journal of Change Management, vol. 13, no. 2 , pp.223246. Pieterse, J H, Caniels, MC Homan, T 2012, 'Professional discourses and resistance to change', Journal of Organizational Change Management, vol. 25, no. 6 , pp. 798-818. Pugh, L., 2016.Change management in information services. Routledge. Rafferty, AE, Jimmieson, NL Armenakis, AA 2013, 'Change Readiness: A Multilevel Review', Journal of Management, vol. 39, no. 1 , pp.110-135. Schiavone, F Smolla, RK 2013, 'Trust in change managers: the role of affect', Journal of Organizational Change Management, vol. 26, no. 4 , pp. 725-747.

Neuroscience and Neuromarketing

Question: Reflect on the contribution you think that neuroscience can make to help us understand advertising. Is it just an expensive new toy or does it help us get inside how people's minds work? If you were the advertising manager of Metro Trains Melbourne, would you consider the report a good investment? Why or why not? Answer: Neuroscience and neuromarketing and its impact on the people Neuroscience is a scientific study of the nervous system, whereas the term neuromarketing is a field of marketing research which has been newly developed. Neuromarketing is still in the initial stages and needs further investigation (Kolar, 2015). It is different from the consumer neuroscience as it includes the scientific happenings of the research approaches. The goal of the consumer neuroscience is that it is related to the understanding of the consumer behavior. Neuromarketing in association with the traditional marketing research theories can add essential insights in the decision making process of the human beings (Schaik, 2015). For this reason, neuroscience can support the businesses in their decisions regarding the placement of the products and their contributions in optimizing the classical marketing-mix instruments like the product, price, promotion, and place of distribution policies, and also the brand research. Plato understood that the feeling and the emotions of the human beings should be seen as two separate phenomena. In reality neuromarketing tries to give details about the impact that a stimulus will make in consumers brain and a lot of researchers define neuromarketing to be a way to find the buy button in the humans brain. If I were the advertising manager of Metro Trains Melbourne then I would have definitely considered that the project was a good investment (Safety Risk, 2013). It is so because the amusing and a fun way to warn the people about the ways people can get hurt and even die. These are some of ways, the people will never think of dying. Thus the song starts as dumb ways to die. After watching the advertisement the people were more aware of the situations and were alert while stepping out on the road (TheAustralian, 2015). The success of the advertisement was that the ad was successful in creating an impact on the minds of the people and the short-term effect was that the accidents were reduced by 21 per cent. The second impact was a behavioral change campaign which aimed to change the attitude of the people and these campaigns need years to develop. References Kolar, E. (2015).Neuromarketing and Marketing Management: Contributions of Neuroscience for the traditional Marketing Mix(1st ed.). Retrieved from https://essay.utwente.nl/65319/1/Kolar_BA_MB.pdf Safety Risk,. (2013).Dumb Ways To Die and A Strange Sense of Success Safety Risk. Retrieved 7 March 2015, from https://www.safetyrisk.net/dumb-ways-to-die-and-a-strange-sense-of-success/ Schaik, K. (2015).How neuroscience contributes to neuromarketing(1st ed.). Retrieved from https://essay.utwente.nl/65341/1/vanschaik_BA_MB.pdf TheAustralian,. (2015).Dumb Ways to Die 'has reduced accidents'. Retrieved 7 March 2015, from https://www.theaustralian.com.au/business/media/dumb-ways-to-die-has-reduced-accidents/story-e6frg996-1226666677010