Sony Corporation Essay Example | Topics and Well Written Essays - 3500 words

Sony Corporation - Essay Example Establishing themselves long back in 1946, Sony Corporation is a Japanese Multinational publicly traded corporation. The organization operates in most of the countries worldwide for trading dissimilar electronic commodities. In the recent years, the corporation is also known to serve various types of financial services in the marketplace. Contents Contents 3 Introduction 4 Analysis 4 Globalisation 4 National differences in Political Economy 5 Ethics in International Business 6 International Trade Theory 7 Exporting & Importing 7 Foreign Direct Investment 8 Global Production, Outsourcing and Logistics 8 Value creation 9 Entry strategy 10 Strategic alliances and Options for International Business 11 Recommendations 12 Conclusion 12 Reference List 14 Appendix 16 Introduction Over time, the state of businesses of multinational corporations has become highly elaborate and complex. The multinational corporations of the contemporary business world operate in different economies and are subj ected to various opportunities and threats. This essay will throw a light on the business of Sony Corporation in details (Morrison, 2009). It has been found that after the emergence of globalization and liberalization, the third world nations in the world have turned out to be the emerging economies. Multinational corporations like, Sony, desire to extent their business in these emerging economies. This essay will focus on the details of business affairs of Sony in the emerging economies like, India and China. The context of the essay will concentrate on Sony’s business changes with respect to globalization and political affairs in these emerging economies. It will emphasize on the company’s international trading segment and the ethics abided by the company in the given context. The company’s supply chain, value creation, entry strategy, strategic alliances, foreign direct investments and value chain would also be examined in details. As a consultant, at the end of the research work, the researcher would comment on the future initiatives that would be beneficial for the company. After its initiation in the year 1946 in Tokyo, Sony Corporation has established themselves as a Japanese Multinational publicly traded conglomerate. The organization operates in most of the countries all over the world for trading a wide range of electronic products. In the recent years, the company has also been known to serve various types of financial services in the market (Mukherjee, 2012). Analysis Globalisation After the emergence of globalization and liberalization in the world economy, the developing economies turned out to be the emerging markets. The main five booming markets in the economy scenario were clubbed together under an acronym, BRICS (Brazil, Russia, India, China and South Africa). It was found that with the benefit of the international trade after globalization, these economies had adopted high growth rates in their national income aggregate s. In fact, it was estimated that by 2050, the income and the growth thresholds of these countries would be more than that of the developed countries like, United States and United Kingdom. Thus, companies like, Sony, had immediately undertaken the strategy of tapping the growing market demand in these economies. It has been found that after the phenomenon of globalization, the company had expanded its game, imaging and television